2017 Marks the 40 Year Anniversary of the Harley-Davidson Low Rider

Low Rider Hangtag
From 1977: This was intended to be hung from the handlebar of the new Low Rider model

Recently I came across an original AMF Harley-Davidson hang tag for the 1977 Lowrider FXS. This was the original tag sent to dealers to showcase the features of the new model. These were great looking bikes and I consider them the Godfather to the modern Dyna that is so popular today. This new model came from the factory with longer front forks, a 2 into 1 exhaust, drag bars, a low 27″ seat height, dual disc front brakes, and mid-foot controls. A few other key features of the bike included:

  • 1977 Low Rider
    A promotional ad for the all new Low Rider

    1200 cc Shovelhead Motor

  • 4 Speed Transmission
  • 3.5 Gallon Fat Bob tanks
  • Dual Gauge Tach and Speedometer Cluster
  • Factory Oil Cooler
  • 1917 Style Tank Decals
  • Silver Metallic Fork Legs, Primary Cover, and Engine Covers
  • Polished Cylinder Head Fin Edges

With the release of the 2017 Harley-Davidson lineup a week away, I hope to see something  to celebrate the 40th Anniversary of this bike. Its remarkable that any model can last as long as the Low Rider has. It’s been pulled from the line up a few times, most recently from 2010-

Low Rider S
The recently released Low Rider S is latest addition to the Low Rider line

2013, but it’s survived the “chopper”, “wide tire”, and “big wheel bagger” eras and the new Low Rider S is the poster child for the Dark Custom era so I don’t expect it to go away anytime soon.

And it’s easy to see how much the modern bike  resembles the original 1977 edition. It still carries dual disc front brakes, extended fork tubes, mag wheels and a 25 inch seat height, and more important then anything, it is still incredibly fun to ride!

1977 Low Rider 3
A Two Page Promotional Ad For the Latest Model to Come Out of Milwaukee in 1977


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