Royal Enfield has been producing motorcycles since 1909. They have supplied motorcycles to British Armed Forces, the Russian Imperial Army, and numerous Indian police forces as well as thousands of recreational riders. They have also just set up corporate headquarters in the United States.
Based in Milwaukee, Wisconsin, and led by President, Rod Copes, they are hoping to capture the U.S.’s under served 500 to 750 cc cruiser market. Copes was a key manager and executive with Harley-Davidson® for close to 20 years before joining Enfield.
His current company has moved into their new headquarters, which is also going to be one of their first two corporate dealerships. The company is hoping to have 80 to a 100 dealers by the end of this year, a major feat considering in 2014 they only sold 1000 total new units stateside.
Royal Enfield has maintained an “under the radar” almost cult like following up to now. Their bikes carry military themes and styling relevant to urban riders and café racers today. They have a reputation of quality and efficiency and have been at the forefront of emissions and practicality. This combined with U.S. models being priced affordably at $5000 to $6000 dollars means Royal Enfield could soon become a household name.
I’m excited to see how this company progresses. They have strong leadership, great styling, and a historic brand. With models like the new GT Continental™ I expect big things.